Is a holistic health start up located in the heart of Berlin. Through the innovation of new technologies they bring a fresh perspective to corporate health. I will take you on a brief journey of the development of the HUMANOO brand from concept to online and offline deliverables.
- Brand Identity
- Print & Online Material
- Web Design / App Design
- UX/UI Design
Levels / Scale / Exact / Symmetry / Balance / Trustworthy / Approachable
Muted / Natural / Light / Clean / Fresh
Goal Driven / Inclusive / “ We “ / Sincere / Approachable
Human / Diversity / Real People / Hands
HUMANOO HELPS YOU REACH YOUR 100%: through nutritional tips, physio exercises, meditation programmes and training plans.-
BRAND COLOUR & ASSOCIATIONS
Loyalty, Trust, Integrity
Tactful, Caring, Reliable
Active, Adventurous, Lively,
Warm, Sociable, Optimistic,
Enthusiastic, Happy, Pleasant,
CONCEPT INTO VISUALS
MOBILE & WEB APP
Sprint Design Goal: Increase the number of people actively using the product.
Sprint Design process was able to help us as a team to focus on the most important issues / improvements that our app needed. With user testing we were able to test on real people that matched the profiles of our users all the design decisions made. We were able to continuously improve based on the feedback of our real users. The information they provided was key to the success of the application.
With the new CI and branding guidelines we were able to give a fresh start to the looks of the app that fits with the concept behind Humanoo.