NATURA THE LABEL

Is an ethical clothing label weaved with theintention to bring more environmental awareness to the fashion industry while embodying the beauty of earth. Dress divinely, while making a difference, is what NATURA is about. Each collection is made in small quantities and most designs are one size, for this reason. They encourage you to choose your special pieces with intent and mindfulness.

 

SERVICES:
- Brand Discovery
- Logo Design

 
 
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Brand Identity

 

Keywords
Earth / Freedom / Femme

Key colours
Light Muted tones that back up the concept of comfortable and easy. In contrast with earthy tones related to nature.

Tone
Transparent / Gentle / Intentional / Authentic

Key images
Images that show movement and organic patterns.
Female and earth as the main focus of the visual communication.

 
 


NATURA THE LABEL
EARTH • SEA • FEMME

 

 

LOGO DESIGN

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The concept behind the logo is a result of a fusion between nature and alchemist.
Nature is shown with a free hand writing and the alchemist is represented with symbols used for specific elements related to the brand.

The alchemist concept is relevant because it was a brand of natural philosophy
witch is the study of nature and the universe. This is also related to the creativity using natural materials.

 

ALCHEMIST SYMBOLS USED FOR THE EXTENSION OF THE VISUAL IDENTITY RELATED TO THE ELEMENTS OF EARTH

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The element of AIR is the one used for the logo
representing the concept of Freedom and Life

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NATURA WOMAN

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TYPOGRAPHY

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