ABOUT AT HEART ❤️🔥
Hi, I’m Antonella
I help conscious entrepreneurs and heart-led businesses create genre-defying content, can’t-look-away websites and rule-breaking branding. Guiding you to realise the potential of your brand is the dynamite that drives me every day.
But wanna know what really gets me excited?
Transforming chaos into calm.
When most people are dreaming about their next trip to Bali, I’m dreaming about resolving creative problems and organising marketing mayhem. How will we take you from being overwhelmed and unsure to sitting fully in your brand power? Where will we turn down the noise to create clarity and direction? What systems can we set up to ensure you’re not just getting sales, but sleep as well?
I didn’t always have this business: the wonderful clients, the Byron Bay lifestyle, the creative workshops…
In 2013, I graduated from university in Buenos Aires. But instead of looking for a job, I looked for a plane ticket - and never looked back. Four years and many passport stamps later, I decided to make Berlin my home. I dove headfirst into the world of start-ups, learning everything I could about brand strategy for new businesses. It was intense and transformative and the best education I could have dreamed of.
But as my skills grew, so did my conscious compass. Corporate hustle wasn’t my vibe and I was renting out my creative spirit to brands that didn’t always align with my values (or my guilty pleasure - blasting pop punk whenever possible.) So in 2006, after falling in love with an Aussie, I quite literally followed my heart Down Under.
While working as a graphic designer for one of Australia’s most prolific music festivals, I founded At Heart and began offering design and marketing services. This was another initiation into the world of entrepreneurship. The stress, the reward, the late nights, the love, sweat and tears, and the deep sense of fulfilment - I got it.
Today, At Heart is a full-suite marketing house based in Byron Bay, Australia and servicing the world. We give entrepreneurs, innovators, creators, game-changers and thought-leaders the exact tools they need to share their message with the world. If that’s you, I can’t wait to hear from you.
ABOUT THE TEAM
We are a collective of creative innovators providing impactful branding & marketing solutions for our clients.
Within our team, you'll find highly-skilled graphic designers, illustrators, web developers, photographers, videographers, as well as expert marketers collaboratively working.
Our offerings are tailored to support you at any point in your business journey.
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Our bespoke offering for new-ish businesses ready to take their brand out of their heart and into the world.
Building a badass brand is more than designing a logo. It’s crafting a memorable, recognisable and authentic experience for your people.
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It’s our undivided attention for a whole day. It’s for the movers and shakers. We work together to smash out your marketing to-do list, without the waitlist. What we create during our design date is up to you.
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is like hiring a marketing manager, without having to hire a marketing manager. We created IYB for solopreneurs or business owners who’re ready to elevate their business presence and sprinkle it with a good dose of marketing wisdom and dope design.
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VALUES
WE BELIEVE IN…
MAKING AN IMPACT
We create bold visual messages that raise awareness on topics around the wellbeing of our communities and the planet.
We promote projects that care about creating healthy habits for all individuals.
WELLBEING
We care about working with genuine and honest brands that put their customers first and don’t create false expectations.
TRANSPARENCY
CONNECTION
Supporting projects that bring people and communities closer online & offline.
